FOR IMMEDIATE

RELEASE                                                                                

November 2, 2010

Press/Media Contact: 

Melanie Márquez, M4 Publicity

626-833-6790

PR@M4PR.com

The Pepsi Refresh Contest Gives Hope to the United Breast Cancer Foundation

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Hollywood, CA –  Starting November 1, 2010, you can cast your vote for The United Breast Cancer Foundation (UBCF) at www.refresheverything.com/UBCF to become the Pepsi Refreshing consumer-generated idea believed to make a positive impact on the community.  After the voting concludes on November 30, the top voted finalists for each of the categories ranging from $5,000 - $250,000 will be announced on December 1, 2010. 

There are many hard working Americans who have lost their jobs, do not have health insurance, or face financial hardships on a regular basis.  We all know, breast cancer does not discriminate.  One in eight people will be diagnosed with breast cancer, regardless of the current economy.  UBCF has served communities nation-wide for 10 years and it is critical that more funding is acquired in order to ensure that their mission lives on for years to come.

The mission of UBCF is to make a positive impact on the lives of those affected by and afflicted with breast cancer.  UBCF provides financial support to woman and their families by giving access to preventative and holistic therapies, never denying anyone service regardless of age, race, gender or income, while also giving grants to hospitals active in the research for a cure.  The most important fact is that the United Breast Cancer Foundation came about to ease the stress and strain that cancer can cause a patient and their families, while creating & promoting health and wellness.

Remember, vote every day: www.refresheverything.com/UBCF and text 104131 to Pepsi (73774)
Your support is needed now, tomorrow and every day this month.  Please help UBCF
win this $250,000.00 grant!  With your support, we can make a difference!!!

Here are the various programs offered through the United Breast Cancer Foundation (UBCF).  Some are very unique in nature, but all require additional funding which can be provided by the Pepsi Refresh Project.  The grant given will secure the assistance for many more families suffering from the stress and strain breast cancer causes than is currently available at this time.  The different programs offered are:

Free Breast Screening: Many women at risk for breast cancer in this country are under insured or do not have any health insurance at all.  UBCF is proud to offer the community free or low cost breast screenings and follow-up care at their local hospitals and healthcare centers.  UBCF works closely with hospitals and healthcare centers, covering the costs of a breast screening and any necessary follow-up work for patients who otherwise would not have access to proper medical care.  UBCF funds a variety of breast screening technologies such as: mammography, ultrasound/sonography, thermography, and MRI.

Individual Grants:  UBCF is proud to offer this unique service to women and families affected by breast cancer.  Through individual grants, UBCF can assist those in financial difficulty pay for and receive critical services and products.  Assistance often includes help with medical bills, living expenses, medical insurance, prescription medication, prosthetic devices and wellness services.

Audrey B. Mastroianni College Scholarship Fund:  UBCF has created a scholarship fund for college bound students of single parent homes.  It is designed to help students who have suffered a loss due to breast cancer that are in need of financial assistance in order to make their higher education dreams a reality.  The College Fund was set up in honor of Audrey B. Mastroianni, an educator and a firm believer in education and continued personal enrichment.

Holistic Care:  UBCF believes it is critical that a patient be treated as a whole person. This includes not only traditional medical approaches to breast cancer, but also caring for the individual's emotional and spiritual well-being.  Therapies often include dietary counseling, nutritional supplements, mind/body therapies, energy healing, reflexology, lymphatic massage, acupressure, and acupuncture.  Services are tailored to individual needs and are conducted in conjunction with conventional treatments such as surgery, chemotherapy, and radiation. Working with the mind-body-spirit connection is just as vital as treating the tumor.

Free Breast Reconstruction:  UBCF assists women with breast reconstructive surgery at little or no cost to them. It is imperative for a women recovering from breast cancer to have every opportunity to regain her confidence.  Making a reconstruction decision can be complicated for any woman.  Through opportunities such as this one, reconstructive surgery can help a women feel whole; both spiritually and physically.

Child Sponsorship: UBCF is financially assisting children whose families have been directly affected by breast cancer.  Our funds assist these children in many ways; from paying medical & dental bills to purchasing school supplies, food, and clothing.  We continue to follow the progress of all the children that UBCF sponsors through the years and aid them in achieving their full potential so they may impact their communities for the better.

Domestic Services:  UBCF is delighted to support patients and families managing breast cancer with a variety of domestic services to help reduce the daily stress of managing a healthy home. These services range from house cleaning assistance to grocery shopping services.

How you can help:  Vote for UBCF by logging on everyday at: www.refresheverything.com/UBCF and text 104131 to Pepsi (73774).  Your support is needed now, tomorrow and every day this month.  Please help UBCF win this $250,000.00 grant!  With your support, we can make a difference!!!

Social Media Information:  The United Breast Cancer Foundation can be found…
Pepsi Refresh Project page at www.refresheverything.com/UBCF
Vote by Texting: 104131 to Pepsi (73774). 
Facebook: http://www.facebook.com/pages/United-Breast-Cancer-Foundation/110515572313266 Twitter: twitter.com/UBCF  @UBCF (you can also tweet it to @Pepsi or #pepsirefresh).

United Breast Cancer Foundation
The United Breast Cancer Foundation (UBCF) was founded in October, 2000.  UBCF is a registered 501 (c)(3) not-for-profit organization and is headquartered at 223 Wall Street, Suite 368, Huntington, NY.  At the heart of UBCF resides our main priority, to make a positive impact on the lives of those affected by breast cancer.  UBCF offers direct assistance to individuals and families who are managing breast cancer.  UBCF is a “hands-on” organization, providing each client with personal, one-on-one attention.  While UBCF operates nationally, we serve each client and family with consideration, an open heart and attentive ear.   Our goal is to ease the stress and strain that breast cancer causes and so we aspire to navigate our clients along their journey, providing opportunities for each individual to cultivate a more peaceful and enriching experience.   If you have any questions, please contact Ms. Stephanie Mastroianni, Executive Director at Stephanie@ubcf.info or Ms. Beth Heim, Director of Operations at Beth@ubcf.info.  The official website is: www.UBCF.info.

Pepsi Refresh Project
In an effort to support those who generate innovative, optimistic ideas, the Pepsi Refresh Project (www.refresheverything.com), will award more than $20 million in 2010 to move communities forward. Individuals can apply for grants to benefit a variety of projects and site visitors can vote for the best ideas for funding. The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as an optimistic catalyst for idea creation, leading to an ever-refreshing world. Pepsi will fund projects that make a difference in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education.

Pepsi-Cola North America Beverages
The Pepsi-Cola North America Beverages (PCNAB) portfolio features market-leading liquid refreshment beverages, including the Pepsi, Mountain Dew, Sierra Mist and Mug trademarks in the carbonated soft drink category. PCNAB is a division of PepsiCo, which offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

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Media/Press Contacts:
M4 Publicity
Melanie Marquez,
Sr. Publicist
PR@M4PR.com
626-833-6790